E-Commerce Game Plan
How do you increase sales elephant?
Ecommerce marketing is the process of driving traffic to your online store, turning that traffic into paying customers, and keeping those customers after they’ve made a purchase. A comprehensive e-commerce marketing plan includes both on-site and off-site marketing strategies. A well-thought-out marketing plan will help you raise brand awareness, improve customer loyalty, and boost online sales.
Ecommerce marketing can be use to promote the entire online store or to increase sales of particular items. A few useful ideas to try are mention below.
1. E-Commerce and UPSELLING
“Would you like to supersize your order?” It’s an example of upselling or selling a slightly more expensive product than the one the consumer was considering initially. Upselling can be more effective than attracting a net new customer for many companies. Your consumers may not be aware that a premium product is available, or they may need more proof to see if an upgrade (or package) is a better match for their needs. Is one of your product versions, for example, made of slightly better leather? Or does one have a one-of-a-kind handmade component? Be sure to emphasize the difference and ask if the customer would like to upgrade to the appropriate locations.
2. MIX INSTAGRAM
Instagram is one of the fastest-growing social media platforms, with over 500 million daily active users linking fans, influencers, and brands.
You’re well on your way to creating a huge Instagram following of people who are interesting in your products if you take convincing pictures, use hashtags strategically, and post at the right times. Engagement with your fans is the secret to mastering your organic Instagram presence. What are some ways to interact with your Instagram followers? To showcase the product creation process, you might hold competitions or go behind the scenes. On Instagram, you can also pay to play. Adding items to your Instagram posts and stories for e-commerce marketing offers your fans a clear route to buy, which is crucial for growing your online sales.
3. FACEBOOK SHOP
Despite a variety of changes, Facebook is still a viable forum for social media and e-commerce marketing. Starting a Facebook store and making sales is a fairly simple process. Better still, your Facebook store can be directly integrate with your Shopify store, eliminating the need for a separate inventory.
4. EMAIL SUBSCRIBER LIST
Email marketing is one of the most cost-effective platforms for generating sales and repeat customers. According to a 2015 report by Forrester Research, email accounts for roughly 17% of digital marketing spend but generates 24% of sales. We can’t keep up with all of the tweets and Facebook messages, so email can provide a more personal experience. People are still more guarded about messages send to their inboxes than they are about messages send to their media feeds. Plus, email allows you to say things that you wouldn’t be able to say in a social media message.
Another important marketing strategy for increasing online purchases is personalization. Personalize experiences are deliver to visitors based on their past behaviors and desires, using behavioral data. Personalization, according to BCG, will increase revenue by up to 10%, but the potential is much greater. Just 15% of businesses are using technology to its maximum potential.
Every e-commerce business wants to increase traffic and conversions. Even if you have a clear strategy in place, choosing which marketing tactics to try can be challenging.
That’s why either take advice from experts or learn through the compiled list of effective marketing strategies and e-commerce tools, along with recommendations for how to implement each strategy. Ecommerce is such a powerful tool and done correctly can prove to be the best commercial opportunity. At a global value touching $4 trillion, the covid -19 pandemic has created a boom in this category with a YOY online revenue growing at almost 70%. The ideas vary from basic market acquisition to increasing repeat purchases from a current customer base. Bring a new level of control to how and where your products are sold and embark on a dynamic and challenging journey.